There's a new world of data available from a new class of vendors that can be linked together by the establishment of a universal Point of Interest code that pegs the physical location (the "where") and in some cases even encodes the business name (the "who"). In CarePrecise provider databases, POI-encoded facility information identifies essentially every facility in the U.S. healthcare system, and makes it connectable to other datasets.
Visitor Traffic Reporting
Want to know how much visitor traffic a given doctor's office gets in a week? That data is available from third party sources, and can be linked in to the CarePrecise provider data using the Placekey™ POI code
that CarePrecise appends to almost every* address in the NPI Registry and beyond.
CarePrecise invested heavily in creating a system that updates approximately 8 million healthcare provider POI records every month, keeping up with changes in address, new providers, and dropping deactivated providers. Furthermore, CarePrecise keeps historical data for every month, so that location changes can be tracked over time.
Note: CarePrecise also provides a separate database, Select Geo, that contains latitude and longitude for every geocode-compatible U.S. healthcare provider location in the federal National Provider Identifier registry. This is used in applications that calculate distances and travel time between provider locations, and between patients and prospective providers, such as doctor-finder sites.
The addition of Placekey to CarePrecise data enables a clearer view into healthcare sites — clinics, physician offices, outpatient facilities, hospitals, and the whole panoply of facility types. Because CarePrecise links individual practitioners to their affiliated practice group businesses and the hospitals they are affiliated with, rich patterns emerge when connecting CarePrecise provider networks data to visitor traffic and revenues data.
Competitive Healthcare, Meet a New Challenge
Whereas the healthcare industry is aggressively competitive, with organizations suppressing intelligence to the fullest extent possible, these new business intelligence pathways represent an unprecedented level of visibility into provider practices vis a vis their patient volumes. Reasonable, actionable assumptions can be made on practices' patient base—despite their closely-held business information—when cross-referenced with the demographic, psychographic, and economic data
available on visitor traffic.
*Not all address fields can be parsed to produce a Placekey code or geocode; in particular, street addresses in Puerto Rico use so many non-normalized (GPS readable) addresses. Even CarePrecise's proprietary CoLoCode (uniform address code) has difficulty with many such addresses, though GPS compatibility is not a factor in creation of the CoLoCode.