As state and federal insurance exchanges struggle to open their portals to millions of new insureds, the Affordable Care Act is spawning myriad opportunities for startup entrepreneurs in the healthcare IT space.
The 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act in 2009 handed physicians generous incentives to invest in healthcare information technology. Unprecedented investment has been finding its way to to electronic medical record (EMR) vendors. Use of these systems has exploded, roughly doubling since 2012.
That other familiar new legislation, the Affordable Care Act, affectionately dubbed "Obamacare," seems to be awakening the sleeping giant of American capital investment, as the largest growth in the history of healthcare insurance is being launched this month. Private exchanges have offered one such opportunity, but many more are on the horizon, as healthcare providers turn to technology to cope with increases in patient services, and as new providers hang out their shingles to capture the burgeoning patient market. Coupled with the aging of the Baby Boom generation, healthcare industry fortunes have never looked so good.
Remote patient monitoring tools, including wearable sensor/transmitters, represents one of the early forays for startups. Mobile devices will monitor patients and report bio data to patients' healthcare provider teams. As the ACA changes the game from the existing volume-based model to a value-based revenue system, physicians will no longer have an incentive to order a flurry of expensive tests, but to maintain a 360-degree view of patients' health, catching threats while intervention is relatively less costly, and to prevent hospital re-admissions by remote monitoring of biometrics during at-home recovery and on an ongoing basis. Federal incentives to treat patients under outpatient conditions will be an initial major driver. A recent estimate by Rock Health pegs recent investment in this technology at $102 million.
MedTronic, a manufacturer of mobile insulin delivery technologies, recently announced FDA approval of its new "artificial pancreas," a mobile device that combines automated constant glucose testing with insulin delivery. The device, already in use in Europe, collects and can report patient blood glucose levels and insulin pump interventions on a minute-to-minute basis, and will be rolling out in the U.S. over the next year. The device does not yet transmit data, but must be downloaded.
Fitness-tracking devices are among the new direct-to-consumer devices finding acceptance in the market. Some see this development as helping to bring down the cost of mobile biometrics, and providing the data stream needed to feed the emerging preventive care and early intervention movement. The presence of such technology in the consumer market could ease consumer acceptance of more clinically-oriented mobile technologies related to population health management, a potentially enormous new segment in the industry.
Population health management encompasses tools and expertise to capture and analyze vast streams of biometric data and broader patient health information in order to identify trends that threaten particular populations. Hospitals are the current market for these tools, but new markets can be imagined among outpatient services providers of many types, in supply chain management, pharmaceuticals and medical devices, as well as government-based public health entities.
New ways of delivering primary and specialty care represent another area of growth. Concierge clinics, and clinics that cater to niche patient populations make heavy use of technology in acquiring and keeping patients, frequently commanding higher fees than broader-based clinics.
The emerging "maker community" also represents a new force in the healthcare technology and medical device development markets. New technologies that democratize the prototyping of new technologies, utilizing $35 computers, smart phones and inexpensive 3D printing, are attracting record numbers of individual inventors to the once-stodgy healthcare industry dominated by huge conglomerates like GE and 3M. What healthcare will look like after the coming boom is anyone's guess, but it will almost certainly involve more people applying more intelligence and effort to our health, and, as their achievements emerge, so may vast new wealth.
CarePrecise provides data products to the healthcare IT market, and marketing tools to vendors of health IT, medical devices, pharmaceuticals, including numerous startups.
Showing posts with label hit. Show all posts
Showing posts with label hit. Show all posts
October 11, 2013
Patient Portal Segment to Soar
Driven by federal Stage 2 Meaningful Use requirements, patient portal use is taking off across the United States. Healthcare IT News wrote last week that "the patient portal market is poised to absolutely boom." The article refers to a Frost and Sullivan report that has the market soaring towards $900 million in about three years - a spike of 221%. CarePrecise provides marketing tools to patient portal vendors and other healthcare IT companies.
June 6, 2012
Medical Data Breaches Unnecessary
The problem of breaches involving healthcare data is getting worse, not better. As more medical information is stored electronically, the risk of unauthorized access grows. But a significant portion of the risk could be reduced to near zero if the primary users of the data - practitioners, healthcare information technology staff and contractors, administrative staff - would take one simple step. One simple and completely free step. Really; it costs nothing, and places nearly zero burden on the user.
We made this same recommendation about six years ago, when reports of stolen laptops first began coming in. But it seems as though no one in the industry has applied our simple fix. In January of 2012, a contractor copied the records of 34,000 patients of Howard University Hospital, containing SSNs, birthdates, and diagnosis-related information, onto a laptop. The data was not encrypted; the laptop, of course, was stolen from the contractor's car. This same scenario has been reported numerous times. Data, laptop, car, repeat.
Last month, federal prosecutors charged a worker at the same hospital with selling hospital data. She's set for a plea hearing on June 12. Clearly, this is a different situation, and would not have been mitigated by encrypting the data, since the worker was entrusted with full access. But you can be sure that Howard University Hospital wishes that the stolen laptop had not preceded this incident. Patients and regulators are rightly outraged.
Simply put, had the data been stored on an encrypted drive partition on those laptops, it would have been safe from prying eyes. How difficult is it to do that? If a free, open source program like TrueCrypt is installed on the computer, it's as easy as typing in a password to open the protected drive, copying the data onto it, and using the data just as though it were on any ordinary drive. After so many minutes of idleness, or when the computer sleeps, hibernates or is shut down, the program can be set to close the protected drive, rendering its contents completely unusable until the password is given again.
Along with encryption, passwords must be strong, which means hard to guess. But they don't have to be hard to remember and type. A good rule is to have 20 or more characters, but a simple phrase can be easy to remember. Stop thinking pass word, and think pass phrase instead. Here's an extremely strong password: Theylike2bheld/theseKitties ("they like to be held, these kitties"). Easy to remember and type, but it has upper and lower case letters, a numeral and a punctuation character, and totals 27 characters in all. That's one strong password. It works in TrueCrypt and virtually all other encryption programs. And it even has kittens!
Some encryption software, including TrueCrypt, offer an additional important feature. Let's say you are carrying extremely valuable data, being mugged, and are forced to enter your password to start the computer. Let's go so far as to say that the mugger is savvy enough to search the computer for an encrypted file, and finds it. TrueCrypt actually lets you use a different password when you mount the protected drive, which opens a phony data trove on which you've stored some bogus data. Plausible deniability saves you and your data.
There is simply no reason not to require all staff members and contractors to use encryption for all medical and other personal data. Essentially zero ownership cost, and it doesn't slow anybody down. No excuses.
Encryption and strong passwords. Take these two pills and sleep better tonight.
TrueCrypt is a free open source project, available at http://www.truecrypt.org/
We made this same recommendation about six years ago, when reports of stolen laptops first began coming in. But it seems as though no one in the industry has applied our simple fix. In January of 2012, a contractor copied the records of 34,000 patients of Howard University Hospital, containing SSNs, birthdates, and diagnosis-related information, onto a laptop. The data was not encrypted; the laptop, of course, was stolen from the contractor's car. This same scenario has been reported numerous times. Data, laptop, car, repeat.
Last month, federal prosecutors charged a worker at the same hospital with selling hospital data. She's set for a plea hearing on June 12. Clearly, this is a different situation, and would not have been mitigated by encrypting the data, since the worker was entrusted with full access. But you can be sure that Howard University Hospital wishes that the stolen laptop had not preceded this incident. Patients and regulators are rightly outraged.
Simply put, had the data been stored on an encrypted drive partition on those laptops, it would have been safe from prying eyes. How difficult is it to do that? If a free, open source program like TrueCrypt is installed on the computer, it's as easy as typing in a password to open the protected drive, copying the data onto it, and using the data just as though it were on any ordinary drive. After so many minutes of idleness, or when the computer sleeps, hibernates or is shut down, the program can be set to close the protected drive, rendering its contents completely unusable until the password is given again.
Along with encryption, passwords must be strong, which means hard to guess. But they don't have to be hard to remember and type. A good rule is to have 20 or more characters, but a simple phrase can be easy to remember. Stop thinking pass word, and think pass phrase instead. Here's an extremely strong password: Theylike2bheld/theseKitties ("they like to be held, these kitties"). Easy to remember and type, but it has upper and lower case letters, a numeral and a punctuation character, and totals 27 characters in all. That's one strong password. It works in TrueCrypt and virtually all other encryption programs. And it even has kittens!
Some encryption software, including TrueCrypt, offer an additional important feature. Let's say you are carrying extremely valuable data, being mugged, and are forced to enter your password to start the computer. Let's go so far as to say that the mugger is savvy enough to search the computer for an encrypted file, and finds it. TrueCrypt actually lets you use a different password when you mount the protected drive, which opens a phony data trove on which you've stored some bogus data. Plausible deniability saves you and your data.
There is simply no reason not to require all staff members and contractors to use encryption for all medical and other personal data. Essentially zero ownership cost, and it doesn't slow anybody down. No excuses.
Encryption and strong passwords. Take these two pills and sleep better tonight.
TrueCrypt is a free open source project, available at http://www.truecrypt.org/
March 7, 2012
Hospital Spending To Grow
A new survey conducted by L.E.K. Consulting indicates a predicted rise in spending and aggressive supplier negotiations by hospitals during 2012. The study, which surveyed 200+ hospital executives, found that 61% expect budgets to grow through the year, in such areas as healthcare I.T. (57%), facilities and major medical devices (35%), and many expect growth in infection-fighting disposables. In fact, budgets are expected to rise through the coming five year period.
But the study also revealed that hospitals can be expected to drive ever harder bargains for their purchasing. Eighty percent stated that they will continue or step up pressure on suppliers to cut costs, while the number that anticipate greater use of purchasing organizations grew from 52% to 62% over last year.
The investigators cited the Affordable Care Act as a driver for the increase in hospital spending. CarePrecise healthcare provider data contains 31,270 hospital records as of February 29, 2012, representing 5,755 hospitals with 942,000 beds and total 2011 expenditures of $751 billion.
But the study also revealed that hospitals can be expected to drive ever harder bargains for their purchasing. Eighty percent stated that they will continue or step up pressure on suppliers to cut costs, while the number that anticipate greater use of purchasing organizations grew from 52% to 62% over last year.
The investigators cited the Affordable Care Act as a driver for the increase in hospital spending. CarePrecise healthcare provider data contains 31,270 hospital records as of February 29, 2012, representing 5,755 hospitals with 942,000 beds and total 2011 expenditures of $751 billion.
October 10, 2011
Phone Messaging: New Channel to Physicians
It's wildly hit-and-miss -- much like email spam -- but marketers are increasingly using bulk text messaging to penetrate the armor cladding of physician offices. And it's a wide open opportunity; physician office phone numbers are openly published, unlike email addresses. Fax numbers are available too (CarePrecise provider data includes both phone and fax numbers, up to four numbers per record, and we know that it is widely used for marketing to physicians), but "faxpam" doesn't have the same high-tech glamor. Unlike a fax broadcast, text messaging allows marketers to embed a live link to a web landing page, as well as an instantly accessible means for recipients to opt out, making bulk SMS marketing just a little bit more respectable. (Ever tried to get a faxpammer to stop? Ha!)
So what's the difference between bulk SMS cold-calling and plain old spam? Not much, except that it's newer and less fraught with sleaze. And here's something more: It's not free, so spammers can't just set up a computer and start sending 100 million spam messages a day at essentially no cost. Text messaging to phones requires that you have an SMS gateway, or an account with a service provider who has one. These are available to bulk senders, but at a price. Okay, it's not exactly postage, but it's at least a price.
Among the numerous offerings for bulk SMS gateway and software services are Mobomix and TXTwire. Both offer essentially unlimited sending with premium accounts, but both enforce opt-in requirements. That is, you can't just upload a database of phone numbers, such as the 5 million or so in the CarePrecise database, and start texting. Instead, these services require that you are sending only to your own customers or others who have explicitly said, "Yeah, okay, text me spam."
Of course, there's always a workaround. Another company, SMScountry, offers an Excel plug in that lets you send personalized text messages. While they have a similar anti-spam policy, the way the system works would make it difficult to police. As with all bulk SMS systems, it isn't particularly easy for a recipient to contact the carrier to complain. The carrier backbone for SMS is a bit primitive compared with that of email, and there are fewer hooks for filtering messages by the carriers, should they ever want to do what ISPs are doing about email spam. It's pretty much up to the owner of the gateway.
In the war between marketers and physicians, both sides escalate as new weapons or defenses arise. A fax isn't likely to ever see a doctor's spectacles, but that same unreachable physician isn't really that unreachable if you can get his email address or phone number. Naturally, it helps to have her mobile number rather than just the office phone, for obvious reasons. But if you've got a product to sell to docs, any opening is a huge gaping hole, and, even if the text message gets converted to a computer-voiced voice mail message, and, even if only the smallest percentage reach a bona fide phyz, maybe paying $60 a month for a bulk gateway account with few limits sounds good to you. And a good many of those published numbers are cell phones, some portion of them presumably reaching right into a doctor's pocket.
Bulk SMS has its Whitehat side, of course. Services that allow you to enter your customers' account info and send text billing notices, patient appointment reminders, among a host of other applications, are opening up the commercial use of phone messaging. I opted in for a J.C. Penney's coupon texting service, and I use it.
But let's say you've got a nice big customer list, folks who freely gave you their phone numbers (long before the advent of SMSpam, but still...). Can you send em all a coupon, or a new product announcement, or an offer of a free EHR assessment? I want to say no, but we send these same customers more-or-less "unsolicited" email, at least in the sense that they never explicitely said "Send me your coupons," but something more like "Send me product update notices via your monthly newsletter." That phone number was optional, right? Houston, we have achieved opt-in.
Certain advantages of smartphones, such as the ability to blacklist messagers, are a helpful control. The barriers to entry are currently very high for an SMSpammer who wants to set up his own unrestricted gateway, so he'll be using these third party services and, perhaps, have to behave himself. But look for text marketing to grow wildly in the near future.
Check out our page on Marketing to Healthcare Providers.
So what's the difference between bulk SMS cold-calling and plain old spam? Not much, except that it's newer and less fraught with sleaze. And here's something more: It's not free, so spammers can't just set up a computer and start sending 100 million spam messages a day at essentially no cost. Text messaging to phones requires that you have an SMS gateway, or an account with a service provider who has one. These are available to bulk senders, but at a price. Okay, it's not exactly postage, but it's at least a price.
Among the numerous offerings for bulk SMS gateway and software services are Mobomix and TXTwire. Both offer essentially unlimited sending with premium accounts, but both enforce opt-in requirements. That is, you can't just upload a database of phone numbers, such as the 5 million or so in the CarePrecise database, and start texting. Instead, these services require that you are sending only to your own customers or others who have explicitly said, "Yeah, okay, text me spam."
Of course, there's always a workaround. Another company, SMScountry, offers an Excel plug in that lets you send personalized text messages. While they have a similar anti-spam policy, the way the system works would make it difficult to police. As with all bulk SMS systems, it isn't particularly easy for a recipient to contact the carrier to complain. The carrier backbone for SMS is a bit primitive compared with that of email, and there are fewer hooks for filtering messages by the carriers, should they ever want to do what ISPs are doing about email spam. It's pretty much up to the owner of the gateway.
In the war between marketers and physicians, both sides escalate as new weapons or defenses arise. A fax isn't likely to ever see a doctor's spectacles, but that same unreachable physician isn't really that unreachable if you can get his email address or phone number. Naturally, it helps to have her mobile number rather than just the office phone, for obvious reasons. But if you've got a product to sell to docs, any opening is a huge gaping hole, and, even if the text message gets converted to a computer-voiced voice mail message, and, even if only the smallest percentage reach a bona fide phyz, maybe paying $60 a month for a bulk gateway account with few limits sounds good to you. And a good many of those published numbers are cell phones, some portion of them presumably reaching right into a doctor's pocket.
Bulk SMS has its Whitehat side, of course. Services that allow you to enter your customers' account info and send text billing notices, patient appointment reminders, among a host of other applications, are opening up the commercial use of phone messaging. I opted in for a J.C. Penney's coupon texting service, and I use it.
But let's say you've got a nice big customer list, folks who freely gave you their phone numbers (long before the advent of SMSpam, but still...). Can you send em all a coupon, or a new product announcement, or an offer of a free EHR assessment? I want to say no, but we send these same customers more-or-less "unsolicited" email, at least in the sense that they never explicitely said "Send me your coupons," but something more like "Send me product update notices via your monthly newsletter." That phone number was optional, right? Houston, we have achieved opt-in.
Certain advantages of smartphones, such as the ability to blacklist messagers, are a helpful control. The barriers to entry are currently very high for an SMSpammer who wants to set up his own unrestricted gateway, so he'll be using these third party services and, perhaps, have to behave himself. But look for text marketing to grow wildly in the near future.
Check out our page on Marketing to Healthcare Providers.
March 18, 2011
Health Information Exchange Finance Study
Lately I've been asked by multiple people about the RHIO/HIE work we did a few years ago. With wider adoption of EHR and EMR, health information exchanges are finally beginning to be able to sink their teeth into data, and their value is being better understood. Still the most detailed analysis of HIE finance is the two-year study conducted while I was senior analyst at Healthcare IT Transition Group. The full 129-page study is now available online again.
March 8, 2011
Patients Want Their Providers Online
The second-annual study from Intuit Health, the Health Care Check-Up Survey, found that 73% of Americans surveyed would use secure online tools to access lab results, request appointments, pay medical bills, and communicate with their doctor's office. CarePrecise began building web portals for healthcare providers a few years ago, and has seen a rise in interest from providers, who want to be able to point patients to written information in the controlled environment of their websites. Providers are also looking at adding scheduling applications, and some are participating in PHRs (patient health record portals). Read the Information Week article.
November 3, 2010
Call for CMS to Release Tax Number Data
The NPI Final Rule called for CMS to establish a system that would assign a National Provider Identifier (NPI) number to essentially every healthcare provider in the U.S. (HIPAA "covered entities"): now more than 3 million providers and growing. Great. But it was years before CMS released that data for the industry to use. CarePrecise personnel were at the forefront even back then, calling for CMS to release the data. If necessary, we were ready to fight for it, filing our own request under the Freedom of Information Act (FOIA). Federal agencies can't keep such kinds of data from the public. It's the law. CMS eventually looked at FOIA, and at their provider data, and decided that, sure enough, they were going to have to release it. We and our clients were ecstatic; now the industry would be able to produce the complex crosswalks necessary to actually achieve the efficiencies promised by the Final Rule.
Hurray... except CMS decided not to release one of the most useful data points of all. A provider's federal tax number is hardly a private number. Businesses have to give their tax number on every imaginable type of transaction. Employees see the employer's number on their W-2s. CMS's excuse was that sole proprietors and pretty much all individual practitioners would have to give their Social Security Number, or that busy doctors might type in the SSN in the wrong spot. Fair enough, but, as everyone who works with data knows, it's a piece of cake to parse a tax number field to determine if the number is a SSN or a business tax number.In fact, that's just exactly what CMS does in the Other ID fields of the NPPES (National Plan and Provider Enumeration System) database, replacing 000-00-0000 with a string of equals signs.
Instead of just redacting the SSNs, CMS decided it was best just to wipe clean the complete Employer Identification Number (EIN) field -- just in case some uppity docs got... uppity. Many of us have been hoping that CMS would revisit the issue of this gaping hole in the provider data, but it seems that the issue is to be ignored so that it will just go away.
So, here we are, once again, years into it, asking CMS to release non-SSN tax numbers/EINs so that we -- health systems and health plans large and small, clearinghouses, HIT vendors, medical billing and coding vendors -- can make this data do what it was intended to do for healthcare and for the taxpayers.
Hurray... except CMS decided not to release one of the most useful data points of all. A provider's federal tax number is hardly a private number. Businesses have to give their tax number on every imaginable type of transaction. Employees see the employer's number on their W-2s. CMS's excuse was that sole proprietors and pretty much all individual practitioners would have to give their Social Security Number, or that busy doctors might type in the SSN in the wrong spot. Fair enough, but, as everyone who works with data knows, it's a piece of cake to parse a tax number field to determine if the number is a SSN or a business tax number.In fact, that's just exactly what CMS does in the Other ID fields of the NPPES (National Plan and Provider Enumeration System) database, replacing 000-00-0000 with a string of equals signs.
Instead of just redacting the SSNs, CMS decided it was best just to wipe clean the complete Employer Identification Number (EIN) field -- just in case some uppity docs got... uppity. Many of us have been hoping that CMS would revisit the issue of this gaping hole in the provider data, but it seems that the issue is to be ignored so that it will just go away.
So, here we are, once again, years into it, asking CMS to release non-SSN tax numbers/EINs so that we -- health systems and health plans large and small, clearinghouses, HIT vendors, medical billing and coding vendors -- can make this data do what it was intended to do for healthcare and for the taxpayers.
October 22, 2010
Clinical Terminology Dictionary to be Available
Kaiser Permanente announced a few weeks ago its 75,000-term clinical terminology database, the Convergent Medical Terminology dictionary (CMT), to become freely available through HHS. Including maps to additional clinical vocabulary sets, including SNOMED-CT, the database enables links to ICD-9, ICD-10 and other code sets. Many millions of dollars and 16 years in development, the CMT will be freely distributed by the Department of Health and Human Services. Watch here for more information as the dictionary becomes available.
October 14, 2010
Ingenix Buys Even Deeper Provider Position
Nobody much thinks of Ingenix as a provider-centric company. As one of the cleverest helpmates to the payer side, providers might wonder at the company's sincerity in the provider vendor space. But a look at recent Ingenix acquisitions over recent months reveals a striking shift. Acquiring four companies serving the provider health IT market, Ingenix further expanded a portfolio that has been growing more provider-side for over a year now. The company claims that about 50% of its revenue now comes from the provider market, making it a significant provider vendor, despite its ownership by UnitedHealth Group. The recent acquisitions include A-Life Medical, Picis, Axolotl and Executive Health Resources. Over the past year, QualityMetric and CareMedic fell under the Ingenix umbrella. SaaS-based ambulatory EMR vendor LighthouseMD, now marketed as CareTracker, was purchased in 2007.
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