If you still watch commercial television, chances are you've been lambasted with appeals to ask your doctor to prescribe you one of the new biologics coming out. The big print will feature the brand name, which is then repeated many times throughout the narrative. But the small print will give the generic name, which always seems to sound like a certain Phil Collins song.
Every year seems to bring a new parade of miracle cures, and every year the price of miracles seems to go up. I've started to refer to this trend as "Ransom-Level Pricing," because, at least in the US, the wonder drug revenue formula seems to be based on YMOYL.
I fully expect the next big med to be named after an actual rock and roll band.
I fully expect the next big med to be named after an actual rock and roll band.
What's the Rx Industry Expert Gab for 2023?
And, indeed, there is a site that blabs about all the money expected to be spent on the lab-tested snake oil in this year's pipeline. Or, if you'd rather limit your reading to a Fierce little summary, you could read an article about the drugs that will try to nab our hearts.Or stab our kidneys.
Or clear our minds, whatever.
But before you do even that, you might want to check out this fab decoder ring, which explains what all the suffix is about.
It's a -Mab -Mab -Mab -Mab World
Maybe the well-pharma wagon bringing just the medicine you need is coming down the street, right into your town, bearing a big shiny IV. You might even be one of the first to sign up for a jab! [And now, a word from our Sponsor: If you want to reach those doctors directly, check out the CarePrecise Enhanced Prescribing Clinician Fax Database™. Tell them Marty sent you.]
#aducanumab #donanemab #epcoritamab #lecanemab #mirikizumab
#aducanumab #donanemab #epcoritamab #lecanemab #mirikizumab
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