October 13, 2010

Marketing: Coupons For Healthcare

Healthcare providers are getting into social marketing, using newer electronic content forms to reach new patients. For their part, consumers don't see much of a problem cashing in a coupon with an unknown provider, at least for some types of procedure.
Responding to a promotion for optometrist and optician services, one customer says that "The timing was right so I jumped on it," referring to an offer through Groupon, a daily coupon emailed to tens of thousands of people in the Baltimore region and millions more nationwide. "I'd be more cautious about laser surgery or hair removal. That would take more research. But this worked out..." Groupon's "Deal of the Day" targets consumers who sign up for the daily offers, which tend to promote restaurants, hotels, spas, and the like. But healthcare providers are gradually learning to use the new promotional venue, and with good results reported so far. I myself wear glasses -- glasses that I purchased through a coupon from a provider I had never visited before. Read an article in the Baltimore Sun...

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